Just sitting in an Allpress Expresso Roastery Cafe, looking at the Jan/Feb issue of Frankie, and I can’t escape the fact that all (as in, all) of the photographs are quite muted in their palette and subdued in their contrast. Partly this is a function of the lover-ly matt paper the magazine is printed on, but overall I feel the intent is there in the making.
The question immediately crossed my mind; “is this VSCO‘s doing, or is this a trend that VSCO is following?”* Whatever the answer,** it definitely is a bonafide trend.
Thing is, I’ve always, since time immemorial, liked this somber toned and reduced contrast look. I’ve just never really had the courage to follow it, mainly cos I always though people wouldn’t like it / would think it was a poor, underexposed photo / etc. Now if I do it, I look like a freaking hipster.***
I ought to be brave.
* the second thought was; “am I now following the stupid trend of senselessly dissing VSCO?”
** & I suspect it’s something that the likes of VSCO, et al. have at first glommed onto and then helped perfect and spread
*** & I really do look like a freaking hipster. I hate the way they’ve appropriated the southern redneck hillbilly bearded look that is, in fact, my natural state.